buku manajemen pemasaran philip kotler edisi 13 jilid 1 pdf command

The rapid progress of the industrial sector has created a level of intense business competition. This can be seen with the emergence of the goods and services industry.

Introduction The development and progress of industry, one of which we can see with the increasingly rapid development of the business world. Keywords product quality promotion activities purchase interest I. Product quality and promotional activities simultaneously have a significant effect on buying interest with the regression equation Y = X X2 and the contribution of the effect is 52.2%, the hypothesis test obtained F count> F table or (53.010> 2,700). Promotional activities have a significant effect on purchase intention by 37.1%, hypothesis testing is obtained t count> t table or (7.599> 1.984). The results of this study, product quality has a significant effect on purchase intention by 45.2%, hypothesis testing obtained t count > t table or (8.990> 1.984). The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. Garudafood, Tbk) Udin Ahidin Universitas Pamulang, Banten, Indonesia Abstract This study aims to determine the effect of product quality and promotional activities on consumer buying interest (Case Study of Garuda Peanut Products Produced by PT. 1 The Effect between Product Quality and Promotional Activities on Consumer Purchase Interest (A Case Study of Garuda Peanut Products Produced by PT.

Buku manajemen pemasaran philip kotler edisi 13 jilid 1 pdf command